한 줄 감상평:
- 아, 잡스횽아는 참 찌질했구나. 그치만 사랑하고 존경합니다 흑흑.
1. Jef Raskin에 대하여:
Raskin had one problem: Jobs regarded him as an insufferable theorist or, to use Jobs's own more precise terminology, "a shithead who sucks." --p95
Jef Raskin was the type of character who could enthrall Steve Jobs - or annoy him. As it turned out, he did both. A philosophical guy who could be both playful and ponderous, Raskin had studied computer science, taught music and visual arts, conducted a chamber opera company, and organized guerrilla theater. His 1967 doctoral thesis at U.C. San Diego argued that computers should have graphical rather than text-based interfaces. When he got fed up with teaching, he rented a hot air balloon, flew over the chancellor's house, and shouted down his decision to quit. --p108
Raskin wanted an appliance with little memory, an anemic processor, a cassette tape, no mouse, and minimal graphics, Unlike Jobs, he might have been able to keep price down to close to $1,000, and that hay have helped Apple win market share. But he could not have pulled off what Jobs did, which was to create and market a machine that would transform personal computing. In fact we can see where the road not taken led. Raskin was hired by Canon to build the machine he wanted. "It was the Canon Cat, and it was a total flop," Atkinson said. "Nobody wanted it. When Steve turned the Mac into a compact version of the Lisa, it made it into a computing platform instead of a consumer electronic device." --p113
2. Guy Kawasaki:
Two years earlier Macworld magazine columnist (and former Apple software evangelist) Guy Kawasaki had published a parody press release joking that Apple was buying NeXT and making Jobs its CEO. ... Everything in the press release was meant as a joke, of course. But reality has an odd habit of catching up with satire. --p298
3. Jony Ive:
Unlike some designers, he didn't just make beautiful sketches; he also focused on how the engineering and inner components would work. --p341
4. Liberal Arts + Technology:
It's in Apple's DNA that technology alone is not enough. We believe that it's technology married with the humanities that yields us the result that makes our heart sing. --p526
5. 가짜 기업가:
"I hate it when people call themselves 'entrepreneurs' when what they're really trying to do is launch a startup and then sell or go public, so they can cash in and move on. They're unwilling to do work it takes to build a real company, which is the hardest work in business." --p569
6. 죽음에 대하여, 혹은 On-off 스위치 농담:
"But on the other hand, perhaps it's like an on-off switch. Click! and you're gone. Maybe that's why I never liked to put on-off switches on Apple devices." --p572
끗!
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